Quango · Rebrand Pitch · Direction A · 2026-04-19
● The candidates · five marks
Equal weight. No primary. Derek picks.
Five marks.
One direction.
01
Option 1
Option 1
02
Option 2
Option 2
03
Option 3
Option 3
04
Option 4
Option 4
05
Option 5
Option 5
● The system · palette · type · stripe
Arcade cabinet in the desert.
Warm ground.
Hot sun.
Loud stripe.
Ink-deep ground with cream, rust, and desert warmth. The arc rainbow stripe is the signature, riding across any application as a through-line.
The signature stripe · red, orange, gold, cyan, cream.
Ink
Dust
Cream
Cream hi
Rust
Desert
Gold
Lemon
DisplayAlfa Slab One
BodyInter. The workhorse · captions, paragraphs, UI copy.
MonoSpace Mono · metadata · 01/10
01Option one · in the world
Business card · web · brand film · app icon.
● Business card
Option 1 on business card
Gage Henderson Co-founder · Creative Director gage@quangoinc.com quangoinc.com
● Homepage
quangoinc.com
Option 1 nav
WorkStudioJournalContact
Brands that land,
launches that ship.
● Independent studio · Kelowna, BC
● Brand film
Option 1 film
Work worth watching.
Rec · 00:00:48 ● case-study v01
● App icon
Option 1 app icon
iOS · home screen
02Option two · in the world
Business card · web · brand film · app icon.
● Business card
Option 2 on business card
Gage Henderson Co-founder · Creative Director gage@quangoinc.com quangoinc.com
● Homepage
quangoinc.com
Option 2 nav
WorkStudioJournalContact
Brands that land,
launches that ship.
● Independent studio · Kelowna, BC
● Brand film
Option 2 film
Work worth watching.
Rec · 00:00:48 ● case-study v01
● App icon
Small 1 app icon
iOS · home screen
03Option three · in the world
Business card · web · brand film · app icon.
● Business card
Option 3 on business card
Gage Henderson Co-founder · Creative Director gage@quangoinc.com quangoinc.com
● Homepage
quangoinc.com
Option 3 nav
WorkStudioJournalContact
Brands that land,
launches that ship.
● Independent studio · Kelowna, BC
● Brand film
Option 3 film
Work worth watching.
Rec · 00:00:48 ● case-study v01
● App icon
Small 1 app icon
iOS · home screen
04Option four · in the world
Business card · web · brand film · app icon.
● Business card
Option 4 on business card
Gage Henderson Co-founder · Creative Director gage@quangoinc.com quangoinc.com
● Homepage
quangoinc.com
Option 4 nav
WorkStudioJournalContact
Brands that land,
launches that ship.
● Independent studio · Kelowna, BC
● Brand film
Option 4 film
Work worth watching.
Rec · 00:00:48 ● case-study v01
● App icon
Small 1 app icon
iOS · home screen
05Option five · in the world
Business card · web · brand film · app icon.
● Business card
Option 5 on business card
Gage Henderson Co-founder · Creative Director gage@quangoinc.com quangoinc.com
● Homepage
quangoinc.com
Option 5 nav
WorkStudioJournalContact
Brands that land,
launches that ship.
● Independent studio · Kelowna, BC
● Brand film
Option 5 film
Work worth watching.
Rec · 00:00:48 ● case-study v01
● App icon
Small 1 app icon
iOS · home screen
● System moments · mark-agnostic
The brand without its logo.
● Studio reel · end card
Work worth
watching.
2026 · Vol. 01 Kelowna, BC
Case study №04 · 2024
Harbor Co.
from boutique
to regional.
A full identity rebuild for an eleven-location coffee chain: wordmark, menu system, and digital rollout for the new flagship. Shipped in six weeks against a hard opening date.
Brand system · Digital · Motion ↗ Read
01Option one · the mark
Take a good look.
Option 1 fullscreen
Mark 01 / 05
02Option two · the mark
Take a good look.
Option 2 fullscreen
Mark 02 / 05
03Option three · the mark
Take a good look.
Option 3 fullscreen
Mark 03 / 05
04Option four · the mark
Take a good look.
Option 4 fullscreen
Mark 04 / 05
05Option five · the mark
Take a good look.
Option 5 fullscreen
Mark 05 / 05
● All five · side by side
Pick any. No wrong answer.
01
Option 1
Option 1
02
Option 2
Option 2
03
Option 3
Option 3
04
Option 4
Option 4
05
Option 5
Option 5
01Small mark one · the icon
Independent of the wordmark. Picked separately.
Small 1 fullscreen
Icon 01 / 04
02Small mark two · the icon
Independent of the wordmark. Picked separately.
Small 2 fullscreen
Icon 02 / 04
03Small mark three · the icon
Independent of the wordmark. Picked separately.
Small 3 fullscreen
Icon 03 / 04
04Small mark four · the icon
Independent of the wordmark. Picked separately.
Small 4 fullscreen
Icon 04 / 04
● All four icons · side by side
Pick any. Pair with any wordmark.
01
Small 1
Small 1
02
Small 2
Small 2
03
Small 3
Small 3
04
Small 4
Small 4
01Icon one · in the world
Favicon · avatar · channel bug · app splash.
● Favicon · 16px
Small 1 favicon Quango · Studio
Dropbox
Linear
quangoinc.com
● Social avatar
Small 1 avatar
@quango
Independent studio · Kelowna, BC
A brand system is a promise the work has to keep.
● 4.2k followers · 812 posts
● Channel bug · video
LIVE 00:12:48
Small 1 bug
● App splash · iOS
Small 1 splash
02Icon two · in the world
Favicon · avatar · channel bug · app splash.
● Favicon · 16px
Small 2 favicon Quango · Studio
Dropbox
Linear
quangoinc.com
● Social avatar
Small 2 avatar
@quango
Independent studio · Kelowna, BC
A brand system is a promise the work has to keep.
● 4.2k followers · 812 posts
● Channel bug · video
LIVE 00:12:48
Small 2 bug
● App splash · iOS
Small 2 splash
03Icon three · in the world
Favicon · avatar · channel bug · app splash.
● Favicon · 16px
Small 3 favicon Quango · Studio
Dropbox
Linear
quangoinc.com
● Social avatar
Small 3 avatar
@quango
Independent studio · Kelowna, BC
A brand system is a promise the work has to keep.
● 4.2k followers · 812 posts
● Channel bug · video
LIVE 00:12:48
Small 3 bug
● App splash · iOS
Small 3 splash
04Icon four · in the world
Favicon · avatar · channel bug · app splash.
● Favicon · 16px
Small 4 favicon Quango · Studio
Dropbox
Linear
quangoinc.com
● Social avatar
Small 4 avatar
@quango
Independent studio · Kelowna, BC
A brand system is a promise the work has to keep.
● 4.2k followers · 812 posts
● Channel bug · video
LIVE 00:12:48
Small 4 bug
● App splash · iOS
Small 4 splash
● Current brand
● Quango · Direction A · The Cabinet · Derek Pitch 01/10
01
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